One client said: “A must-have that gives a ton of ideas to develop new Nordic products. Simply North’s report allowed us to draw inspiration from Norwegian trends to initiate our thinking about new product creation. The quality of the report is remarkable and goes very well with EPICÉA‘s philosophy of the perpetual quest to innovate and distinguish itself. Many thanks and congratulations to Simply North.”
Research was carried out between 20 and 27 January 2018 in Norway (Tromsø, 300 km north of the Arctic Circle – parallel 69 °, and Oslo).
Its purpose was to discover Norwegian cuisine and the use made by Norwegians of ingredients from the boreal and arctic regions, particularly ingredients from the forest: northern berries (including blueberries), wild mushrooms, herbs and trees (birch, fir and spruce) and their processed products.
The exploration consisted of a series of interviews as well as store visits (supermarkets, delicatessens, tourist store, health food stores and pharmacies) and tastings in restaurants. We tried to include prices of products as much as possible.
Such exploration offers a number of ideas for the development of products that are not necessarily available in Quebec / Canada or the United States, and explores import or export opportunities based on product availability and prices.